Evaluation of BBC Scotland Library Services

Abstract

A survey was carried out of users, and potential users of the BBC Scotland Information Research Library services. Two postal questionnaires were sent out in the summer of 1995 to more than 100 individuals and organisations in Scotland. Based upon a 50% response rate, various conclusions could be drawn. Internal respondents were very satisfied with the services they currently received, but were, unsurprisingly, unwilling to pay significant sums to receive the services. There is some potential interest from outside the BBC in the Library's Events Guide. The exercise was undertaken both to assess the potential market for the Events Guide and to raise awareness generally of the Library's services. The results provide valuable pointers to how the BBC Scotland library services can develop, and, in time, the survey may turn out to have been a valuable marketing tool in its own right.

Citation

Oppenheim, C. and Walker, V. (1996), "Evaluation of BBC Scotland Library Services", Aslib Proceedings, Vol. 48 No. 3, pp. 60-66. https://doi.org/10.1108/eb051411