The evaluation of marketing information: some current practices and trends

Abstract

Evaluation is the judgement or determination of value. As value is, by definition, an emotive word it seems appropriate to begin by quoting the definitions of value that are used within the context of this paper.

Citation

Woods, B. (1992), "The evaluation of marketing information: some current practices and trends", Aslib Proceedings, Vol. 44 No. 10, pp. 361-364. https://doi.org/10.1108/eb051297