Improving your image: how to promote a library or information service

Abstract

The object of this paper is to help library and information staff to promote themselves and their services, so that they present an efficient and capable image of their work. The paper brings together some straightforward ideas and practical marketing methods which can be used in the library and information field.

Citation

Wood, D. (1984), "Improving your image: how to promote a library or information service", Aslib Proceedings, Vol. 36 No. 10, pp. 401-408. https://doi.org/10.1108/eb050944