Buying short‐run printing

Abstract

There are probably as many definitions as there are print buyers, or printers, so we are not likely to agree on what we mean by short‐run printing. However, the fact that I have been asked to speak on the subject implies that buying short‐run printing is a problem, so let us define it as print runs which are so short that the printer does not want to do it.

Citation

Laird, J.G. (1977), "Buying short‐run printing", Aslib Proceedings, Vol. 29 No. 6, pp. 241-245. https://doi.org/10.1108/eb050597