Information, education and entertainment
Abstract
Two of the first questions I was asked to decide when preparing this paper were these: did I want to use visual aids (they asked the BBC); and what did I want to call it. A letter the Association sent to the BBC said this about the first: ‘The main purpose of using visual aids is to communicate information more effectively than is possible by speech alone.’ From that day on, we have hidden the letter from our colleagues in BBC Radio. And I want to speak on behalf of them, as well as Television.
Citation
Rayner, E. (1976), "Information, education and entertainment", Aslib Proceedings, Vol. 28 No. 2, pp. 76-83. https://doi.org/10.1108/eb050545
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited