The ROLE OF MARKET RESEARCH In The UNITED KINGDOM CHEMICAL INDUSTRY

Abstract

The term market research may well suggest an assortment of mental pictures. Some of you may visualize an attractive young woman armed with a questionnaire and going from door to door asking questions about detergent powders. Others perhaps will picture a statistician plotting points on a graph and extrapolating them for future years. Both certainly have some application to market research, in its broadest sense, but I intend to discuss industrial market research, which poses and attempts to answer a more complex set of questions.

Citation

HODGE, H.P. (1963), "The ROLE OF MARKET RESEARCH In The UNITED KINGDOM CHEMICAL INDUSTRY", Aslib Proceedings, Vol. 15 No. 7, pp. 207-210. https://doi.org/10.1108/eb049934