ASSESSMENT OF AN OUTREACH INTERNATIONAL BUSINESS PLANNING PROJECT AS AN MBA CAPSTONE COURSE

Abstract

A survey was conducted on graduates from the Monterey Institute of International Studies MBA program to assess the effectiveness of a capstone international business plan (IBP) course as meeting the stated overall objectives of the MBA program. The paper contrasts the IBP with other experiential learning practices in business education. It then describes the format and procedures of the IBP, followed by the methodology for conducting the study. Results demonstrate that program objectives are met through this course offering. The general architecture and dynamics, as well as the assessment of the IBP, are adaptable to team project activities at other institutions.

Citation

Cordell, V.V. (2001), "ASSESSMENT OF AN OUTREACH INTERNATIONAL BUSINESS PLANNING PROJECT AS AN MBA CAPSTONE COURSE", International Journal of Commerce and Management, Vol. 11 No. 3/4, pp. 111-126. https://doi.org/10.1108/eb047430