THE STRATEGIES OF EXCELLENT MANUFACTURING EXPORTERS

Abstract

This paper studies the strategies of “E” award winning exporters engaged in manufacturing and demonstrates that there are multiple strategies for achieving success. Cluster analysis is applied to fifty‐seven items that comprise the population of business activities for award‐winning U.S. exporters to Latin America. Four strategies emerge from the cluster analysis and are validated with multiple methods. In addition, the clusters are shown to be consistent with an emerging business strategy typology that until now has ignored exporting. The results offer both a geographical and a conceptual extension of prior work in international business.

Citation

Miller, V., Becker, T. and Crespy, C. (1998), "THE STRATEGIES OF EXCELLENT MANUFACTURING EXPORTERS", International Journal of Commerce and Management, Vol. 8 No. 3/4, pp. 41-70. https://doi.org/10.1108/eb047374