GAINING A COMPETITIVE EDGE THROUGH AIRLINE ALLIANCES
Abstract
Alliances and code sharing have become increasingly popular among airlines of all sizes as costs associated with expansion become impractical. To remain cost efficient and compete effectively in various markets, most airlines have formed alliances with other airlines to further strengthen their economic potential. Economic benefits of alliances and code sharing are examined. Either arrangement gives the airline a competitive advantage over those that do not enter into these agreements.
Citation
Vander Kraats, S.A. (2000), "GAINING A COMPETITIVE EDGE THROUGH AIRLINE ALLIANCES", Competitiveness Review, Vol. 10 No. 2, pp. 56-64. https://doi.org/10.1108/eb046399
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited