GLOBAL COMPETITIVENESS AND CORPORATE STRATEGY IN THE 21st CENTURY

Abstract

As the new mellinum approaches, discussions of the nature and emerging rules of global competitiveness assume greater importance. These discussions are gaining more political currency because competitiveness, however measured, centers on human development, growth and improved quality of life. For a society, improved competitiveness translates into new jobs and better living conditions. For a company, competitiveness means the creation of new growth options that create value for shareholders. Wealth creation is the engine of economic growth and a mainspring of innovation.

Citation

Zahra, S.A. (2000), "GLOBAL COMPETITIVENESS AND CORPORATE STRATEGY IN THE 21st CENTURY", Competitiveness Review, Vol. 10 No. 1, pp. 1-4. https://doi.org/10.1108/eb046384