Marketing Intelligence & Planning

Abstract

Whither Public Opinion Polls? One of the bedrocks of marketing intelligence and planning is market information and the activities of market research. There has been one considerable recent blow to the reputation of market research and the researching organizations.

Citation

(1992), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 10 No. 5, pp. 1-47. https://doi.org/10.1108/eb045782