THE GROWING IMPORTANCE OF LIFESTYLE RESEARCH IN MARKETING AND ADVERTISING FINANCIAL PRODUCTS AND SERVICES
Abstract
The background changes in consumer financial markets over the last ten years are outlined and the future developments examined for which marketing packages like Tyne Tees Television's “Financial Pulsebeat” have been specifically designed, helping advertisers identify — and reach — the right consumers of their products.
Keywords
Citation
Beadle, D. (1988), "THE GROWING IMPORTANCE OF LIFESTYLE RESEARCH IN MARKETING AND ADVERTISING FINANCIAL PRODUCTS AND SERVICES", Marketing Intelligence & Planning, Vol. 6 No. 4, pp. 36-39. https://doi.org/10.1108/eb045780
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited