MORPHOLOGICAL ANALYSIS
Abstract
Morphological analysis presents a structured framework designed to stimulate new ideas and generate a more “creative” working environment. It is a more reliable method than brainstorming but needs an able leader to manage what can become a complex way to generate new directions of thought.
Keywords
Citation
Majaro, S. (1988), "MORPHOLOGICAL ANALYSIS", Marketing Intelligence & Planning, Vol. 6 No. 2, pp. 4-11. https://doi.org/10.1108/eb045762
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited