Product Liability — Legal Changes and Marketing Responses

Abstract

Product liability legislation is to take place in the late 1980s. At present too many companies are complacent in their attitudes to product safety. They should adopt the attitude that if anything can go wrong, it will, and use this as a basis for identifying risks and determining strategies to reduce them. Companies with subsidiary or parent companies abroad, or who export abroad, will be prepared for UK legislation since such legislation already exists overseas. British‐only manufacturers will have to upgrade standards of design and manufacture, clarity of instructions, and impose stricter standards on overseas suppliers.

Citation

Moss, C. and Evans, A. (1986), "Product Liability — Legal Changes and Marketing Responses", Marketing Intelligence & Planning, Vol. 4 No. 3, pp. 57-63. https://doi.org/10.1108/eb045732