The Communication of Results: The Neglected Art in Market Research?

Abstract

This article addresses itself to the need for the market research profession to develop greater skill in the presentation and communication of the results of market research surveys. It contains general advice and detailed guidelines to develop such skills.

Citation

Bartram, P. (1985), "The Communication of Results: The Neglected Art in Market Research?", Marketing Intelligence & Planning, Vol. 3 No. 1, pp. 3-13. https://doi.org/10.1108/eb045706