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The Last Word: Advertising

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 2002

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200

Abstract

Advertising—is it a boon or a blight? While you make up your own mind, consider what others had to say.

Citation

(2002), "The Last Word: Advertising", Journal of Business Strategy, Vol. 23 No. 4, pp. 48-48. https://doi.org/10.1108/eb040264

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited