CREATING BUSINESS VALUE THROUGH INTANGIBLES
Abstract
Because intangible assets drive business potential, companies need processes for managing and measuring the value of these assets.
Citation
Sussland, W.A. (2001), "CREATING BUSINESS VALUE THROUGH INTANGIBLES", Journal of Business Strategy, Vol. 22 No. 6, pp. 23-28. https://doi.org/10.1108/eb040205
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited