THE NEXT FRONTIER
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Abstract
Taking a page from just‐in‐time manufacturing, many companies have found a way to create better, faster, cheaper—and infinitely more effective—marketing campaigns.
Citation
Patrick O'Halloran, J. and Wagner, T.R. (2001), "THE NEXT FRONTIER", Journal of Business Strategy, Vol. 22 No. 3, pp. 28-33. https://doi.org/10.1108/eb040169
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited