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STRATEGY INNOVATION TAKES IMAGINATION

Robert B. Tucker

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 2001

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1074

Abstract

Real strategy innovation comes from solving problems for customers in new ways.

Citation

Tucker, R.B. (2001), "STRATEGY INNOVATION TAKES IMAGINATION", Journal of Business Strategy, Vol. 22 No. 3, pp. 23-27. https://doi.org/10.1108/eb040168

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited