BRANDING IN THE DIGITAL AGE
1858
Abstract
The Internet is changing all the rules of branding, except one—creating an emotional bond with buyers is still essential.
Citation
Travis, D. (2001), "BRANDING IN THE DIGITAL AGE", Journal of Business Strategy, Vol. 22 No. 3, pp. 14-18. https://doi.org/10.1108/eb040166
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited