MANAGING CUSTOMER KNOWLEDGE
646
Abstract
Becoming “customer‐centric” is easier said than done. But it can be done.
Citation
Lesser, E., Mundel, D. and Wiecha, C. (2000), "MANAGING CUSTOMER KNOWLEDGE", Journal of Business Strategy, Vol. 21 No. 6, pp. 34-37. https://doi.org/10.1108/eb040128
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited