Real Time Strategy: Sustainable Competitive Advantage?

Abstract

“Sustainable competitive advantage.” For most of the 1980s and 1990s, this term, or SCA as it's sometimes called, has been the mantra of CEOs, corporate strategists, and “B‐school” faculties

Citation

Oliver, R.W. (2000), "Real Time Strategy: Sustainable Competitive Advantage?", Journal of Business Strategy, Vol. 21 No. 6, pp. 7-9. https://doi.org/10.1108/eb040122