GOING UP! VERTICAL MARKETING ON THE WEB
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Abstract
There's a whole lot more to Web‐based vertical marketing than simply installing a new software package.
Citation
Baker, S. and Baker, K. (2000), "GOING UP! VERTICAL MARKETING ON THE WEB", Journal of Business Strategy, Vol. 21 No. 3, pp. 30-33. https://doi.org/10.1108/eb040088
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited