THE GREENING OF CORPORATE AMERICA
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Abstract
Corporate America is jumping on the green bandwagon, and many companies have found the payoff is much more than enhanced good will.
Citation
Meyer, H. (2000), "THE GREENING OF CORPORATE AMERICA", Journal of Business Strategy, Vol. 21 No. 1, pp. 38-43. https://doi.org/10.1108/eb040058
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited