Indiana Jones and the Dread Temple of E‐Commerce

Abstract

In the opening scene of Raiders of the Lost Ark, Indiana Jones faces an unexplored Inca temple. While he has a map of the temple's location, he has no plan of its interior. There is none—no one before him had escaped that temple alive. Indy has to dodge flying spears, falling guillotines, and rolling boulders in his quest for the prize. The remains of his unlucky predecessors give him a clue of their fate, and he uses all his skills as an experienced archaeologist to identify likely traps. He manages to escape with the treasure because he is bold, fearless, and knowledgeable. He is also very, very agile.

Citation

Goett, P. (2000), "Indiana Jones and the Dread Temple of E‐Commerce", Journal of Business Strategy, Vol. 21 No. 1, pp. 2-2. https://doi.org/10.1108/eb040048