WHY THINGS GO BETTER AT COKE

Abstract

Traditional business strategy wouldn't have helped this lumbering behemoth trapped in a mature, slow‐growth market. It took a whole new business design.

Citation

Wise, R. (1999), "WHY THINGS GO BETTER AT COKE", Journal of Business Strategy, Vol. 20 No. 1, pp. 15-18. https://doi.org/10.1108/eb039979