MINE OVER MATTER
117
Abstract
There are obscene amounts of data in corporate coffers that could be used to reinvent marketing strategies. Data mining is one way to find the information that counts.
Citation
Baker, S. and Baker, K. (1998), "MINE OVER MATTER", Journal of Business Strategy, Vol. 19 No. 4, pp. 22-26. https://doi.org/10.1108/eb039947
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited