Stack Attack: Big Boy Autobiographies

Abstract

As a rule, business books published today are backing off from lectures and theories, and are instead featuring more situation‐oriented illustrations of the basic concepts everyone already recognizes as right. What better place to get these anecdotes than from the horses' mouths? This batch gathers together the personal stories of top American business leaders, circa the late‐1990s, as told by themselves—with a little help from professional writers. The autobiographies represent hardcore, old‐fashioned industry (Lockheed), innovative industry (Nucor), service (Marriott), retail (Starbucks), and real estate/empire building (Trump).

Citation

Voss, B. (1998), "Stack Attack: Big Boy Autobiographies", Journal of Business Strategy, Vol. 19 No. 1, pp. 52-55. https://doi.org/10.1108/eb039910