Practical Strategist: Competitive Intelligence Can Be a Bad Investment

Abstract

My management‐fad detector started ringing recently when the Wall Street Journal reported that the business demand for competitive intelligence specialists is rising fast, with average salaries up 21% in the past two years. Some companies are setting up brand new departments to research competitors, and some are even tapping former CIA professionals for help.

Citation

Simpson, D. (1997), "Practical Strategist: Competitive Intelligence Can Be a Bad Investment", Journal of Business Strategy, Vol. 18 No. 6, pp. 8-9. https://doi.org/10.1108/eb039889