Theory in Action: Price Strategy: Time to Choose Your Weapons

Abstract

When it comes to battling new competitors and protecting their margins, large, established companies tend to use the same arsenal of strategies. They cut costs, introduce new products, diversify their offerings, and accelerate their speed to market. But all too often, corporate strategists overlook one of their best weapons: improved pricing strategies.

Citation

Docters, R.G. (1997), "Theory in Action: Price Strategy: Time to Choose Your Weapons", Journal of Business Strategy, Vol. 18 No. 5, pp. 11-15. https://doi.org/10.1108/eb039878