The Last Word: Innovate or Die

Abstract

If necessity is the mother of invention, what's a company that's fat with profits and smug with success to do? The answer, many strategists suggest, is to act as if your business could disappear tomorrow—and sometimes help it do so. Innovation keeps complacency at bay.

Citation

(1997), "The Last Word: Innovate or Die", Journal of Business Strategy, Vol. 18 No. 4, pp. 64-64. https://doi.org/10.1108/eb039874