Stack Attack: Strategic Marketing

Abstract

The art of marketing ranges from finger paintings worthy of the refrigerator to Picassos deserving of museum walls. Of course, the real genius is in divining what product or service should be offered to which customer at what time and at what price.

Citation

Voss, B. (1997), "Stack Attack: Strategic Marketing", Journal of Business Strategy, Vol. 18 No. 3, pp. 60-63. https://doi.org/10.1108/eb039860