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MEANINGFUL RELATIONSHIPS

Miriam Leuchter

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1997

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76

Abstract

A panel of marketing executives and consultants discuss how companies can get closer to their customers.

Citation

Leuchter, M. (1997), "MEANINGFUL RELATIONSHIPS", Journal of Business Strategy, Vol. 18 No. 3, pp. 42-46. https://doi.org/10.1108/eb039856

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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