Stack Attack: The Business of Business

Abstract

Today's business authors certainly know the value of case studies as tools for proving their points—all of the books in this group are either one huge case study or a mix of dozens or more. Unfortunately, not all of the authors in this gathering understand the strategic relevance of the points they're trying to make. Perhaps the biggest disappointment is the case study profile on Microsoft (Microsoft Secrets) which—although orderly and logical—fails to prove that there is/was a strategy (let alone a symphony of strategies) driving one of the most successful corporations of the past decade. Frankly, the two authors miss the larger—and more timely—story on where the so‐called strategic moves have tripped up Microsoft.

Citation

Voss, B. (1996), "Stack Attack: The Business of Business", Journal of Business Strategy, Vol. 17 No. 2, pp. 60-63. https://doi.org/10.1108/eb039772