Innovation: Building Molecular Value

Abstract

Credibility is the essence of bio‐entrepreneurship. The successful biotechnology company will identify a molecule that has commercial potential and leverage this science by assembling a prominent professional team with complimentary scientific and business skills that lend credibility to the enterprise.

Citation

Persidis, A. (1996), "Innovation: Building Molecular Value", Journal of Business Strategy, Vol. 17 No. 2, pp. 18-20. https://doi.org/10.1108/eb039765