CLIPPINGS

Abstract

Margin is a surrogate for value; when value shifts, margin follows. By tracking margin, you can actually “see” the movement of value in the numbers. If a product commands 20% margins in an industry which overall has margins of 5% or 6%, then something is up. The perceived value of this product is clearly higher than that of its competitors.

Citation

(1996), "CLIPPINGS", Journal of Business Strategy, Vol. 17 No. 2, pp. 10-13. https://doi.org/10.1108/eb039763