Strategic Growth: Beating the Odds

Abstract

Although the U.S. military's recent downsizing hurt financial profits at many businesses catering to service personnel, financial services provider USAA sailed through the period with its customary double‐digit growth. Ignoring the conventional wisdom that shrunken customer bases lead to decreases in profits and corporate size, the company boldly set about adding products, increasing sales, and improving the quality of services.

Citation

Gertz, D. (1995), "Strategic Growth: Beating the Odds", Journal of Business Strategy, Vol. 16 No. 4, pp. 20-24. https://doi.org/10.1108/eb039708