Out‐of‐Pocket: Deep Sinkers

Abstract

Business writers can tell you how to swim with the land sharks without getting eaten alive, but business strategists who've negotiated great whites, large barracuda, and Mekong River sea snakes say the sharks they face in business are just wimp bait.

Citation

Johnson, R.J. (1995), "Out‐of‐Pocket: Deep Sinkers", Journal of Business Strategy, Vol. 16 No. 3, pp. 62-63. https://doi.org/10.1108/eb039704