Strategic Management Einstein: Still No Equal

Abstract

“Only those who attempt the absurd will achieve the impossible,” said the great theoretical physicist Albert Einstein. Now, nearly half a century later, his words still have merit in many contexts. Given the chaos created by quantum leaps in such areas as global development, information management, technology, genetics and other sciences, the terms “absurd” and “impossible” are, well, relative.

Citation

Dorn, C.A. (1994), "Strategic Management Einstein: Still No Equal", Journal of Business Strategy, Vol. 15 No. 6, pp. 20-23. https://doi.org/10.1108/eb039664