Implementation: The Case of the Sales‐Driven Company

Abstract

CEOs and other strategists don't have to be frustrated in their efforts to renew their companies through strategic change. But they do need to pay as close attention to strategy implementation as they do to strategy formation.

Citation

Schmidt, J. (1994), "Implementation: The Case of the Sales‐Driven Company", Journal of Business Strategy, Vol. 15 No. 5, pp. 17-20. https://doi.org/10.1108/eb039654