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Today's EASYRIDERS are all business… NOT!

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1994

110

Abstract

WHEN YOU'RE ON THE BACK OF A 900 CC BMW R90/6 GOING full speed underneath a Sunday morning menacing sky, holding on by locked thumbs to a boot‐clad, black‐leathered, blond‐haired fellow named Tucker who has just informed you that he took the whole bike apart the night before and “fixed” it, you find yourself doing what Sundays were originally created for—praying.

Citation

Littlefield, Y. (1994), "Today's EASYRIDERS are all business… NOT!", Journal of Business Strategy, Vol. 15 No. 4, pp. 46-51. https://doi.org/10.1108/eb039647

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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