Today's EASYRIDERS are all business… NOT!
Abstract
WHEN YOU'RE ON THE BACK OF A 900 CC BMW R90/6 GOING full speed underneath a Sunday morning menacing sky, holding on by locked thumbs to a boot‐clad, black‐leathered, blond‐haired fellow named Tucker who has just informed you that he took the whole bike apart the night before and “fixed” it, you find yourself doing what Sundays were originally created for—praying.
Citation
Littlefield, Y. (1994), "Today's EASYRIDERS are all business… NOT!", Journal of Business Strategy, Vol. 15 No. 4, pp. 46-51. https://doi.org/10.1108/eb039647
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited