Corporate Strategies: Finding Your Strategic Heartbeat
Abstract
What makes a company pursue the products, customers, market segments, and geographic areas that it does? The answer is the most important element of planning—it's the strategic heartbeat. The problem is that few executives can put their finger on this pulse.
Citation
Robert, M. (1994), "Corporate Strategies: Finding Your Strategic Heartbeat", Journal of Business Strategy, Vol. 15 No. 3, pp. 17-22. https://doi.org/10.1108/eb039633
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited