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Corporate Strategies: Finding Your Strategic Heartbeat

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1994

337

Abstract

What makes a company pursue the products, customers, market segments, and geographic areas that it does? The answer is the most important element of planning—it's the strategic heartbeat. The problem is that few executives can put their finger on this pulse.

Citation

Robert, M. (1994), "Corporate Strategies: Finding Your Strategic Heartbeat", Journal of Business Strategy, Vol. 15 No. 3, pp. 17-22. https://doi.org/10.1108/eb039633

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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