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QUALITY'S SECOND COMING

Bristol Voss (Editor of Business Strategy)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1994

47

Abstract

Quality for quality's sake has been debunked—everyone knows you have to tie it to the bottom line. What's new is that quality needs to go beyond the bottom line to tie into a company's strategy.

Citation

Voss, B. (1994), "QUALITY'S SECOND COMING", Journal of Business Strategy, Vol. 15 No. 2, pp. 42-44. https://doi.org/10.1108/eb039625

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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