QUALITY'S SECOND COMING
Bristol Voss
(Editor of Business Strategy)
47
Abstract
Quality for quality's sake has been debunked—everyone knows you have to tie it to the bottom line. What's new is that quality needs to go beyond the bottom line to tie into a company's strategy.
Citation
Voss, B. (1994), "QUALITY'S SECOND COMING", Journal of Business Strategy, Vol. 15 No. 2, pp. 42-44. https://doi.org/10.1108/eb039625
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited