SHORT TAKES
Abstract
Elected by the board at the end of June to replace John Sculley, Michael Spindler's first 100 days as CEO of Cupertino, California‐based Apple haven't been as easy as pie. Profits have fallen 15% in its current fiscal year and the company has been forced to slash prices to maintain its 12% market share.
Citation
Wells, J.J. (1993), "SHORT TAKES", Journal of Business Strategy, Vol. 14 No. 6, pp. 6-10. https://doi.org/10.1108/eb039594
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited