Out‐of‐Pocket: Brain Gain

Abstract

By the halfway All‐Star break in 1991, Atlanta Braves pitcher John Smoltz was badly slumping at 2–11. Then sports psychologist Jack Llewellyn got hold of him, and Smoltz exploded to 12–2 in the second half of the season. It's not surprising that Llewellyn's phone started ringing off the hook soon after; what was unexpected, though, was that it wasn't so much sports figures who were calling, but rather corporate executives looking to put Llewellyn's ideas to work for themselves.

Citation

Davids, M. and Mickey, R.J. (1993), "Out‐of‐Pocket: Brain Gain", Journal of Business Strategy, Vol. 14 No. 5, pp. 62-63. https://doi.org/10.1108/eb039591