The Big‐Bang‐For‐Your‐Buck Theory

Abstract

Do it right, and your investment in information technology can have ail sorts of strategic payoffs. Do it wrong, and you'll be paying, dearly, for nothing. Here's a guide to evaluating IT and measuring its impact.

Citation

Lucas, H.C., Weill, P., Willey, D. and Cox, S. (1993), "The Big‐Bang‐For‐Your‐Buck Theory", Journal of Business Strategy, Vol. 14 No. 4, pp. 46-51. https://doi.org/10.1108/eb039573