Techno‐babble Defined
Abstract
“Scanners are passé,” says Josh McQueen, a student of futuristic marketing technology who directs the research operations at Leo Burnett, the Chicago‐based ad agency. With all manner of newly delivered interactive tools cramming the corporate workbench, it's not surprising that for a maven like McQueen, last year's hot new toy has already cooled off.
Citation
Winkleman, M. (1993), "Techno‐babble Defined", Journal of Business Strategy, Vol. 14 No. 4, pp. 2-2. https://doi.org/10.1108/eb039564
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited