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How to Realize the Promise of Strategic Planning

James Whelan, James D. Sisson

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1993

484

Abstract

Strategic planning is an important part of every company's management process. Its sole purpose is to improve the performance of the organization. This would appear to be common sense, yet very few companies realize the promise of sound strategic planning to consistently improve the organization's results.

Citation

Whelan, J. and Sisson, J.D. (1993), "How to Realize the Promise of Strategic Planning", Journal of Business Strategy, Vol. 14 No. 1, pp. 31-36. https://doi.org/10.1108/eb039535

Publisher

:

MCB UP Ltd

Copyright © 1993, MCB UP Limited

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