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Strategy Versus Planning: Bridging the Gap

Benjamin B. Tregoe, Peter M. Tobia

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1991

371

Abstract

How can a company strike the right balance among strategy, long‐range planning, and day‐to‐day decision making? According to the authors, both long‐ and short‐range planning must be coordinated to effectively implement corporate strategy.

Citation

Tregoe, B.B. and Tobia, P.M. (1991), "Strategy Versus Planning: Bridging the Gap", Journal of Business Strategy, Vol. 12 No. 6, pp. 14-19. https://doi.org/10.1108/eb039450

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited

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