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Satisfy Your Internal Customers

Bruce Pfau, Denis Detzel, Andrew Geller

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1991

1474

Abstract

The lack of close attention to internal supplier‐customer relationships can jeopardize external customer satisfaction. Companies must ensure that all customers are satisfied—both within and outside of the firm.

Citation

Pfau, B., Detzel, D. and Geller, A. (1991), "Satisfy Your Internal Customers", Journal of Business Strategy, Vol. 12 No. 6, pp. 9-13. https://doi.org/10.1108/eb039449

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited

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