Satisfy Your Internal Customers
Abstract
The lack of close attention to internal supplier‐customer relationships can jeopardize external customer satisfaction. Companies must ensure that all customers are satisfied—both within and outside of the firm.
Citation
Pfau, B., Detzel, D. and Geller, A. (1991), "Satisfy Your Internal Customers", Journal of Business Strategy, Vol. 12 No. 6, pp. 9-13. https://doi.org/10.1108/eb039449
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited